Email Campaigns¶
Design and send HTML email campaigns to your contact list with open and click tracking.
Requirements¶
- At least one verified email sender configured
- An email service connected (AWS SES, SendGrid, or Postal) — configured by your Admin
Creating a campaign¶
- Go to Marketing → Email Campaigns
- Click New Campaign
- Fill in the details:
| Field | Description |
|---|---|
| Campaign Name | Internal name for tracking |
| Subject | Email subject line |
| From Name | Sender name shown to recipients |
| From Email | Must be a verified sender address |
| Reply-To | Optional: address for replies |
| Contact Group | Who to send to |
| Template | Select a saved template or start from scratch |
- Click Design Email to open the editor
Email editor¶
The drag-and-drop editor lets you build emails visually without writing HTML:
- Blocks: drag text, image, button, divider, and spacer blocks
- Styles: set fonts, colors, padding, and background
- Preview: toggle between desktop and mobile preview
- HTML mode: click "Code Editor" to edit raw HTML if needed
Personalization¶
Use {first_name}, {last_name}, and {email} anywhere in the subject or body to personalize per recipient.
Templates¶
Save any email design as a Template for reuse:
- After designing, click Save as Template
- Give it a name
- Access saved templates at Marketing → Email Templates
Sending¶
After designing your email:
- Click Back to Campaign
- Review the summary (recipient count, subject, sender)
- Click Send Now or Schedule
For scheduled campaigns, select the exact date and time. Campaigns are queued via a cron job that runs every minute.
Campaign statuses¶
| Status | Meaning |
|---|---|
| Draft | Not yet sent |
| Scheduled | Queued for future delivery |
| Sending | In progress |
| Sent | Completed |
Metrics¶
After sending, click the campaign to see:
| Metric | Description |
|---|---|
| Sent | Total emails submitted to the email service |
| Delivered | Confirmed delivered (if reported by provider) |
| Opens | Unique opens tracked via pixel |
| Clicks | Link clicks tracked via redirect |
| Bounces | Hard and soft bounces |
| Unsubscribes | Recipients who clicked unsubscribe |
Email log¶
Every sent email is logged. Go to Marketing → Email Log to search by recipient, subject, or status.
Unsubscribe handling¶
NotifyBulk automatically adds an unsubscribe link to every campaign email. When a recipient clicks it, they are added to the suppression list and will not receive future campaigns.