Email Metrics¶
Track the performance of your email sending across all campaigns and individual sends.
Go to Marketing → Email Metrics to access the email metrics dashboard.
Time range filter¶
| Option | Shows data for |
|---|---|
| Last 7 days | Previous 7 days |
| Last 30 days | Previous 30 days (default) |
| Last 90 days | Previous 90 days |
Each metric includes a comparison to the equivalent prior period.
Key metrics¶
Emails Sent¶
Total emails accepted by the delivery service during the period. Includes delivered, bounced, and held messages — excludes only hard failures before submission.
Delivered¶
Emails confirmed as delivered to the recipient's inbox.
Delivery Rate¶
Failed¶
Emails that could not be sent (rejected before submission — e.g. invalid address format, unverified sender domain).
Bounces¶
Emails returned by the recipient's mail server after submission:
- Hard bounce — permanent failure (address doesn't exist). The address is automatically suppressed from future sends.
- Soft bounce — temporary failure (inbox full, server unavailable). The system may retry.
Opens¶
Unique opens tracked via a transparent 1×1 pixel loaded when the recipient opens the email.
Note
Open tracking requires images to be enabled in the recipient's email client. Some clients block tracking pixels, so actual open rates may be higher than reported.
Clicks¶
Clicks on any link inside the email, tracked via redirect.
Open Rate & Click Rate¶
Industry averages vary by sector. A 20–30% open rate and 2–5% click rate are typical for marketing emails.
Unsubscribes¶
Recipients who clicked the unsubscribe link. They are added to the suppression list automatically.
Charts¶
- Daily volume — sent vs. delivered per day
- Engagement funnel — sent → delivered → opened → clicked
- Bounce breakdown — hard vs. soft
Email Log¶
Go to Marketing → Email Log for a per-message view:
| Column | Description |
|---|---|
| Date | Send timestamp |
| To | Recipient email |
| Subject | Email subject line |
| Campaign | Campaign name (if sent via campaign) |
| Status | delivered, failed, bounced, opened |
Search by recipient address, subject, or campaign name. Filter by status or date range.
Exporting¶
Click Export on the Email Log page to download results as CSV.