SMS Metrics¶
Get a detailed view of your SMS sending performance over time.
Go to Phone → Metrics to access the SMS metrics dashboard.
Time range filter¶
Select the period to analyze using the filter at the top:
| Option | Shows data for |
|---|---|
| Last 7 days | Previous 7 days |
| Last 30 days | Previous 30 days (default) |
| Last 90 days | Previous 90 days |
Each metric also shows a comparison to the equivalent prior period (e.g. last 30 days vs. the 30 days before that), with a green/red indicator for improvement or decline.
Key metrics¶
Messages Sent¶
Total number of SMS messages successfully submitted during the period.
Delivery Rate¶
Percentage of sent messages confirmed as delivered to the recipient's handset.
A healthy delivery rate is typically above 95%. Lower rates may indicate invalid numbers or carrier filtering.
Failed Messages¶
Messages that could not be delivered. Common reasons: - Invalid or unreachable phone number - Carrier rejection - Insufficient credits at send time
Inbound Messages¶
Total replies received from customers during the period.
Reply Rate¶
Percentage of sent messages that received a reply.
Charts¶
The metrics page includes:
- Daily volume chart — bars showing sent vs. failed per day
- Delivery status breakdown — pie chart of delivered / failed / pending
- Top area codes — most common destination area codes
SMS Log¶
For a per-message breakdown, go to Phone → SMS Log. This shows every individual message with:
| Column | Description |
|---|---|
| Date | When the message was sent or received |
| From | Sender number |
| To | Recipient number |
| Message | Full message text |
| Status | delivered, sent, failed, received |
| Segments | Number of segments consumed |
| Source | Whether sent via campaign, inbox, or API |
Use the search and date filters to find specific messages.
Exporting¶
Click Export on the SMS Log page to download the current view as a CSV file.